Our Principles

  • We believe that big cats belong in the wild and we support the formal conservation community in their endeavours to secure the survival of Africa’s predators in the wild.
  • We believe that the captive breeding and hunting, petting, walking, volunteering and trading of captive big cats and other wildlife is exploitative, does not contribute to conservation, and must be stopped.
  • We believe in working collaboratively and in solidarity with one another to recognise the rights of all beings through supporting ethical and responsible hands-off activities involving Africa’s wildlife. This excludes ANY commercial activity that involves the use of captive wildlife purely for human entertainment and with no conservation value or purpose, including but not limited to petting, cuddling, touching, playing, kissing, riding, walking, swimming, grooming, feeding and the taking of selfies.
  • We believe that as members of a community of interrelated and interdependent beings we have a responsibility to contribute to the health, welfare and integrity of all animals and ecosystems and to heighten the awareness around the exploitation of captive wildlife.